How unpopular has George W. Bush become? Extremely. Mr. Bush has hit that point that he is so unpopular that the more we see him or hear from him, the farther his numbers go down.
The White House political office has to be bumming because you know all the lead up to last week's speech was an attempt to make the President more visible and relevant after the drubbing his party took in the midterms, which frankly can also be laid at the feet of Mr. Bush.
Someone's going to have to retire that, "The President remains popular" refrain because when your number have been below 50% as long as W's (over a year and a half) they rarely come up significantly and more often then not sink lower. Good thing the White House doesn't place much faith in polling.